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Federal electorate · WA

Brand

Results and projection across recent federal elections.

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Seat-level trend · Outer-metropolitan seats

Projection for Brand

ALP
37.2%
ONP
34.8%
LIB
11.5%
GRN
11.0%

The line traces Brand's real 2025 primary vote forward using the polling trend for outer-metropolitan seats nationally — not a poll of this seat specifically, and that category has only around 28 polls tracked over 14 months across every seat of its kind in the country, so read the shape of the line as directional, not a precise forecast. The actual 2028 projection number (shown at the end of the line, in the table below, and everywhere else on the site) also blends in WA's own state-level polling 50/50 with this classification trend — the chart just doesn't visualize that second component, so the end of the line glides onto the real, state-blended number over its final stretch rather than matching the classification-only shape exactly. There's only one projection number for Brand, this is just showing how the polling got there.

Labor wins in 57% of simulations
Labor 50.6%
One Nation 49.4%

Two-candidate-preferred, 2028 projection — the top two contenders are recalculated from the projected primary votes above (so a surging party can break into contention even if it wasn't one of the top two last election), and every other party's vote is distributed between them as preferences using standard flow assumptions, not seat-specific sourced preference data. The win-probability figure above comes from a separate 10,000-run Monte Carlo simulation (see the Election Map page for methodology) built on this same TCP margin — it's how often that margin survives national polling uncertainty plus seat-level noise, not a different projection.

Get to know the electorate

Brand

6.6%
Unemployment rate
1.5pt above Australia's 5.1% average
Classification
Outer-metropolitan
Created
1984
Size
309 km²
Current member
Madeleine King (Labor)
Population
181,547
Median age
35
Median household income
$1,722/wk
Aboriginal / Torres Strait Islander
3.1%

Ancestry

European
65.6%
Australian
32.8%

People could report up to two ancestries. Grouped by region from the ABS's own top-5 responses for this seat — smaller regions outside that list aren't counted.

Language spoken at home

English only
82.2%
Tagalog
1.1%
Punjabi
0.8%
Filipino
0.7%
Afrikaans
0.7%

Language spoken most often at home.

Religious affiliation

No Religion
48.4%
Christian
30.3%

All people. Christian combines denominations in the ABS's own top-5 responses for this seat — smaller denominations outside that list aren't counted. Other faiths shown individually.

Education (highest level attained)

High School
41.8%
TAFE Educated
33.1%
University Educated
13.6%

People aged 15+. University Educated: Bachelor degree or higher. TAFE Educated: Certificate or Diploma. High School: no further qualification.

Housing

Owned (Active Mortgage)
48%
Renting
26%
Owned (No Mortgage)
24%

Households. Owned (No Mortgage) / Owned (Active Mortgage) / Renting.

Occupation

Blue collar
54%
White collar
44%

Employed people (15+). White collar: Managers, Professionals, Clerical & Administrative, Sales. Blue collar: Trades, Community & Personal Service, Machinery Operators, Labourers.

Past Results | Brand

20222025Projection
ALP50.2%45.9%37.2%
LIB22.0%19.7%11.5%
GRN11.4%13.2%11.0%
ONP5.4%12.8%34.8%
Other11.0%8.5%5.5%

Latest update: 2 October 2026